The worker shortage is especially critical in highway construction, but many firms and local agencies cannot afford the time or money to create outreach campaigns. The Federal Highway Administration (FHWA) has created a toolkit of communication assets that are free to download, customize, and use in your communities.
The toolkit includes posters, flyers, postcard mailers, exhibit banners, and talking points for public meetings and presentations. Firms and agencies can use the toolkit even if they don’t have professional marketing experience. Many of the items can be customized with local contact information. The toolkit also has case studies from around the country detailing how others are working to solve their workforce shortages.
(Condensed from FHWA Innovator, Jan./Feb. 2022.)
Learn more:
- Strategic Workforce Development Toolkit
- Strategic Workforce Development, Every Day Counts Round 6